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Introducing Gamma Designed from the ground up to be the ultimate water sport watch, Gamma is depth rated to nearly 1000 feet, features an anti-reflective coating on the crystal for easy underwater viewing and a 10-year power cell. |
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The Sophisticated Fusion With an oversized case that is both bold and elegant, Fusion is a new styling direction for Reactor, but still built tough with the Reactor DNA. Fusion is available in full and mid sizes in a wide range of colors and band options. |
REACTOR WATCH TEAMS WITH DILLARD’S AND COUNTRY DUO MONTGOMERY GENTRY FOR NATIONAL PROMOTION
“When Dillard’s learned that Troy Gentry was a watch collector, we arranged to get him a Reactor, which he loved and started wearing regularly,” said Reactor Founder and President, Jimmy Olmes. “We later supplied watches to the band for a video shoot, and when we heard that they had a new album coming out in June, we formulated the idea to do this ambitious promotion.” The promotion will include life-size standees of Montgomery Gentry in all Dillard’s that sell Reactor, door decals, aisle posters and signage in the watch department. Dillard’s will also be selling Back When I Knew It All at all Reactor Watch counters and offer watches for sale at select Montgomery Gentry concerts. In the 24 regions where Montgomery Gentry has tour stops, Dillard’s will also host lotteries at the Reactor Watch counters for tickets to the duo’s concerts. Entries will also enter customers in a drawing for a Grand Prize to include a $500 Dillard’s Gift Card, a pair of Reactor diamond Fusion watches valued at over $2,500 and a special prize provided by Montgomery Gentry.